About

My Meta advertising journey started in college, where strategic thinking met creative execution. Fascinated by audience psychology and behavioral triggers, I dove deep into ad campaign architecture—experimenting with targeting, creatives, and funnel design to transform cold audiences into loyal customers.

For me, Meta advertising is never just about clicks—it’s about conversions. Every ad creative, every targeting choice, every funnel stage has a deliberate purpose: to connect brands with ready buyers, eliminate wasted spend, and build campaigns that deliver measurable ROI.